Above. The primary shapes and bright col9urs that underlie the concept of these 3D, giant-sized children’s hospital sign are familiar things with which a child can comfortably identify. Variations on the playful and cheerful signage theme are used through the system. Design by Emery Vincent Design. Australia
Left: This poster for a sailing regatta uses a simple, primary shape inspired by both sails and flags used in the regattas. Copped and overlapping, the shapes evoke a sense of celebration.
Design by Niklaus Troxler.
Switzerland
POINT, LINE, AND AREA are the basic elements used in all graphic design and, as with primary shapes, the way in which they are used will affect the overall perception of any commw1ication. Most basic visual design decisions involve some representative combination of these shapes and Elements. These may be used explicitly or implicitly, and with varying levels of complexity.
The point indicates position and acts as a visual stopping point. A single point placed on a blank page immediately attracts and focuses the eye (diagram 1). The eye senses a relationship between it and the edge of the paper. Adding a second point suggest relative positioning and sets up an automatic relationship with the first point, deflecting attention away from the surrounding area (diagram 2). As the eye moves between title points it 'sees' an imaginary straight line. When a third point is added, it will relate
Above. The primary shapes and bright col9urs that underlie the concept of these 3D, giant-sized children’s hospital sign are familiar things with which a child can comfortably identify. Variations on the playful and cheerful signage theme are used through the system. Design by Emery Vincent Design. Australia
Left: This poster for a sailing regatta uses a simple, primary shape inspired by both sails and flags used in the regattas. Copped and overlapping, the shapes evoke a sense of celebration.
Design by Niklaus Troxler.
Switzerland
POINT, LINE, AND AREA are the basic elements used in all graphic design and, as with primary shapes, the way in which they are used will affect the overall perception of any commw1ication. Most basic visual design decisions involve some representative combination of these shapes and Elements. These may be used explicitly or implicitly, and with varying levels of complexity.
The point indicates position and acts as a visual stopping point. A single point placed on a blank page immediately attracts and focuses the eye (diagram 1). The eye senses a relationship between it and the edge of the paper. Adding a second point suggest relative positioning and sets up an automatic relationship with the first point, deflecting attention away from the surrounding area (diagram 2). As the eye moves between title points it 'sees' an imaginary straight line. When a third point is added, it will relate
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