The purpose of this article, then, is to address three topics related to the
relationship between public relations and corporate communications. The first
issue is how corporate communications defines public relations as a relatively
small—although somewhat essential—portion of its own domain. The second
issue concerns the definition of corporate communications and the parts it
compounds. The third issue, and perhaps the most important task of the article,
is an examination and analysis of why public relations has reached this
situation where other close fields try to “kidnap” it.