Jongerius “recycles” old forms and old traditions. When questioned on her approach to ecology and sustainable design, she doesn’t concentrate on the “ecological” aspect but aims to create work that is “layered, personal or detailed” in a way that makes the product come to life. Instead of focusing on the disposable products on the market she hopes to create products that touches people in a way in a way that only handmade historic objects possess. “I’m trying to make products that can be loved and that people want to own their whole lives to then pass them on to the family” thus making a more durable product.