Agricultural extension in most of the countries both in the developing and
developed world faces a number of challenges today due to rapid
commercialization of agriculture. Agriculture is no more just farming. It is a
business. Today agriculture includes not only production but also post harvest
activities, processing, marketing, advertising and market promotions, information
communication technology, etc. In commercialized farming, new and improved
technology becomes an inevitable input which is a major factor in high
productivity.