People are tired of traditional advertising. They learned that they have a choice. 20% of 16 to 34 year olds use an ad blocker online. Overwhelmingly, people flee websites that pop up annoying invites and ads when they first land on the page.They’re choosing to consume media that doesn’t force them to sit through commercials.It seems cliche. But people want respect. They want someone to provide them with information that helps them make informed decisions. They want to buy from brands that value what they value. They want you to be part of their conversations.The importance of digital marketing is that it allows you to market to people in ways that show you respect them and value them as human beings.