H 1: Environmental factors affect consumer trust attitudes in online shopping
H 1-1: Promotion affects consumer trust attitudes in online shopping
H 1-2: Governmental rules affect consumer trust attitudes in online shopping
H 1-3: Third party assurance affects consumer trust attitudes in online shopping
H 2: Trustee factors affect consumer trust attitudes in online shopping
H 2-1: Information quality affects consumer trust attitudes in online shopping
H 2-2: Graphic design affects consumer trust attitudes in online shopping
H 2-3: Reputation affects consumer trust attitudes in online shopping
H 2-4: Payment methods affect consumer trust attitudes in online shopping
H 2-5: Delivery affects consumer trust attitudes in online shopping
H 3: Trustor factors affect consumer trust attitudes in online shopping
H 3-1: Trust propensity affects consumer trust attitudes in online shopping
H 3-2: Skill and experience affects consumer trust attitudes in online shopping
H 4: Perceived ease of use affects consumer trust attitudes in online shopping
H 5: Perceived usefulness affects consumer trust attitudes in online shopping
H 6: Perceived ease of use affects Perceived usefulness in online shopping