To help combat this, the company has been rolling out mid-calorie "green" cola Coca-Cola Life. Elsewhere it has also partnered with brands including Nike, P&G, Ford, and Heinz to accelerate the development of products made from plants as it looks to respond to concerns around sustainability.
Interbrand says Coca-Cola's opportunity ahead lies in continuing to strengthen the brand's connections with Millennials and addressing the shift away from sweet, carbonated beverages to high-energy and health-conscious ones, especially in North America and Western Europe.