The main aim of this article is to investigate and explain the roots of unsustainable tourism development at the local level in a developing country, with special reference to Urgup in the region of Cappadocia, Turkey. It was found that the factors that ushered in unsustainable tourism development are beyond the control of local people and authorities. They are largely related to issues at the national level such as the policy of political economy, prevailing national planning approaches applied to tourism, patron-client relationships between decision-makers and related business class alongside the role of international tour operators in the international tourism system. It concludes that achieving sustainable tourism development at the local level in a developing country requires hard political choices, a confident decision-making process and the collaboration of international tour operators and donor agencies.