Making It Up with Customer Service
Another method used by companies to manage reverse logistics involves managing the customer service process. Losing customers can represent a significant cost for any business. By managing the reverse logistics process and providing an excellent shopping experience for the customer, a business can help prevent the negative feelings often associated with the reverse logistics process. For example, a company can accept returns or offer credit without requiring an explanation. This helps to create goodwill with the customer and ultimately prevent the loss of that customer.