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THE COMPANY Aegon Direct & Affinity Marketing Services Co. Ltd. ("ADAMs Japan"), provides marketing consultancy services to life and non-life insurance companies banks and credit card issuers, and retail business partners, with a special focus i customer analytics, customer experience, and multi-channel distribution. One of our core sales channels for the distribution of protection products is outbound telemarketing. Our other channels include online, direct mail, and worksite marketing As a local partner to 50 companies in Japan, our team works with innovation at the heart of everything they do to achieve the highest customer service standards THE SERVICE Big data and analytics are becoming commonplace in the insurance industry. Many businesses are using analytics as an approach to improve sales efficiency and profitability across all distribution channels and particularly those where there is access to a captive target audience through a database. Regression modeling on likelihood to buylto convert', 'likelihood to pay", "likelihood to add-on/ upgrade' and "likelihood to claim' are now considered best practice industry-wide. At ADAMS Japan, we are a pioneer in the insurance market. We adopted cutting- edge customer analytics techniques not only to predict likelihood to buy but also to identify customers who are more likely to express dissatisfaction. This allows our frontline staff to better prepare for these conversations and apply more tailored servicing and sales strategies to fit individual customers' preferences and sensitivity towards being contacted through outbound telemarketing. We call this model the Aegon Performance and Risk Optimizer.
1-2THE COMPANY Aegon Direct & Affinity Marketing Services Co. Ltd. ("ADAMs Japan"), provides marketing consultancy services to life and non-life insurance companies banks and credit card issuers, and retail business partners, with a special focus i customer analytics, customer experience, and multi-channel distribution. One of our core sales channels for the distribution of protection products is outbound telemarketing. Our other channels include online, direct mail, and worksite marketing As a local partner to 50 companies in Japan, our team works with innovation at the heart of everything they do to achieve the highest customer service standards THE SERVICE Big data and analytics are becoming commonplace in the insurance industry. Many businesses are using analytics as an approach to improve sales efficiency and profitability across all distribution channels and particularly those where there is access to a captive target audience through a database. Regression modeling on likelihood to buylto convert', 'likelihood to pay", "likelihood to add-on/ upgrade' and "likelihood to claim' are now considered best practice industry-wide. At ADAMS Japan, we are a pioneer in the insurance market. We adopted cutting- edge customer analytics techniques not only to predict likelihood to buy but also to identify customers who are more likely to express dissatisfaction. This allows our frontline staff to better prepare for these conversations and apply more tailored servicing and sales strategies to fit individual customers' preferences and sensitivity towards being contacted through outbound telemarketing. We call this model the Aegon Performance and Risk Optimizer.
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