Information and communication technologies have been widely adopted in service and production
industries. They are one of the important determinants for the rapid growth of the
economics. With the flourishing information and communication technologies applied on service
processes and product development, this article investigates the relationship of the service
concepts delivered by them with customers’ brand image and purchase intention. The results
show that the innovative service processes with the information and communication technologies
enable to enhance customers’ brand image and then increase customers’ value and their purchase
intention.