Krungsri takes a mission of being a responsible financial service provider which entails its social and economic sustainability contribution. One execution to reflect the stated mission is enhancing financial literacy among the Thai population, especially the Thai youths.
Therefore, the '70th Krungsri Anniversary 70 Schools Financial Literacy' has emerged with a key objective is to nurture a culture of financial discipline and attitude in order to help them plan savings and avoid unmanageable level of debt when they grow older as we believe that financial discipline can be more efficient when exercised at young age. The project is set to foster knowledge of simple personal financial management under the concept of 'Simple Finance' through fun and exciting activities facilitated by trained Krungsri volunteers from different business units. Upon the completion of the project, we expect to reach out more than 4,000 students across Thailand.