Hope and Bündchen introduced her Intimates line in 2010, offering python-print corsets for 189 reais ($80), hot pink and black lace camisoles for 78 reais, and nude garter belts for 50 reais. Most of the items, like those that carry the Hope label, are manufactured at a company-owned plant in the northeast state of Ceará. Figueiredo says that because Brazilian shoppers expect new styles to be introduced each month, just 5 percent of his inventory is sourced from China. Hope’s own stores generate 35 percent of revenue, a proportion the company intends to nudge higher through the addition of 50 stores this year, all in Brazil. A second Gisele Bündchen Intimates store is also a possibility. Figueiredo declined to provide any financial information, saying only that the company has set a goal of doubling sales within five years.