1. Pre-sale customer service
The ability to service the customer during the purchase decision
process (i.e. before the customer buys the product).
2. Post-sale customer service
The ability to service the customer after the sale of the product to
ensure continuing customer satisfaction (i.e. return product
handling).
3. Delivery speed
The ability to reduce the time between order taking and customer
delivery.
4. Delivery reliability
The ability to exactly meet quoted or anticipated delivery dates
and quantities (i.e. deliver correct orders on time).
5. Responsiveness to target market(s)
The ability to respond the needs and wants of the firm’s target
market(s) (i.e. handle small, frequent orders).
6. Delivery information communication The ability to communicate shipping and delivery information
with customers.
7. Web-based order handling
The ability to handle and fill orders using a web-based order
handling system. This also includes logistics information sharing
with other channel members.
8. Widespread distribution coverage
The ability to effectively provide widespread and/or intensive
distribution coverage.
9. Global distribution coverage
The ability to effectively provide global distribution coverage.
10. Selective distribution coverage The ability to effectively target selective or exclusive
distribution outlets.
11. Low total cost distribution The ability to minimize the total cost of distribution.