Thanks to historical and cultural heritage the
region can receive favorable image in the market.
Elements and factors of culture can be channels of
distribution of information on tourist opportunities of
the district. The success of development of tourism
depends not only on material base, but also on
uniqueness of historical and cultural heritage [7].
Many regions in Russia are rich with such
unique historical territories, as the ancient cities,
farmstead and palace and park ensembles, complexes
of cult architecture, historical constructions, historical
and cultural monuments and others. They shouldn’t
remain the stiffened formations. At the organization
of unique territories it is necessary to combine the
traditional forms of the activity which have
historically created these territories, with innovative
types which include tourism. And new kinds of
activity have to supplement, not to suppress the developed economic, sociocultural and natural
processes.