According to Hutchinson, Sears approaches these and other questions by using a simple mission: to serve, delight, and engage members while they shop their way. "The customer is in charge," says Hutchinson. He points to Sears' single pile of inventory, which gives customers access to inventory regardless of its location in the supply chain, its "always on" network, and the retailers final-mile solution-same-day delivery 6 or 7 days a week-as a few of the company's top omni-channel strategies to meet new, pressing consumer demands.