Supplier switching costs are low, but the industry maintains some power by creating greater reach through alternative channels. This could lead to a small network/learning effect that would derive more power from supplier and pass it along to industry powers. Overall, this factor has a relatively small effect on the unattractiveness of this force. Finally, consolidation, as judged by concentration ratio, is the least important factor. This is because of the importance of the quality of delivered product, which is, for the most part, independent of the studio supplying the title. The concentration ratio will have the effect of increasing price to distributors and decreasing total benefit (V-C).