Corporate strategic rhetoric and reality
At the time of research, senior managers of KFI (EU-Nordic) played a powerful role in
using changes in corporate vision and values, together with business strategy, to frame
the introduction of human capital concepts. The findings show that this approach has
been driven by both demand and supply factors. On the supply side (Zbaracki, 1998),
human capital is seen by the senior managers as a way to potentially increase the