as mcdonagh pondered his company is strategic direction in early April 1995,reports in the press seemingly contradictory futures for broderbund business week published its 1995 annual roster of america is largest publicly traded companies, ranked by market value. broderbund made this list for first time ,ranked at number 788 with a market value of 1 billion. a sidebar on broderbund went on to note. this little software company has huge following because it has a very consistent track record of developing superb game said David T. Farina an analyst at william Blair & Co. Farina predicted earnings would rise 95 percent to 36.5 million by the end of fiscal 1996 on sales growth of 76 percent to 195 million
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