Examples of firms employing a focus strategy include Tandem Computers
(a specialist in "nonstop" computers for customers who need a "fail-safe" system), Rolls Royce (in super luxury automobiles), Apple Computer in desktop
publishing (Apple computers produce typeset-quality reports and graphics),
Fort Howard Paper (specializing in paper products for industrial and commercial enterprises only), commuter airlines like Skywest and Atlantic Southeast
(specializing in low-traffic, short-haul flights linking major airports with
smaller cities 50 to 250 miles away), and Bandag (a specialist in truck tire recapping that promotes its recaps aggressively at over 1,000 truck stops).
Examples of firms employing a focus strategy include Tandem Computers(a specialist in "nonstop" computers for customers who need a "fail-safe" system), Rolls Royce (in super luxury automobiles), Apple Computer in desktoppublishing (Apple computers produce typeset-quality reports and graphics),Fort Howard Paper (specializing in paper products for industrial and commercial enterprises only), commuter airlines like Skywest and Atlantic Southeast(specializing in low-traffic, short-haul flights linking major airports withsmaller cities 50 to 250 miles away), and Bandag (a specialist in truck tire recapping that promotes its recaps aggressively at over 1,000 truck stops).
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