In Jordan, tourism plays an important role in the national economy and contributes highly to the country‟s GDP compared with the other sectors. Tourism‟s contribution to the Jordanian economy was estimated to be US$3.4 billion and accounts for approximately 12.4 per cent of the country's GDP in 2010. It provides the Jordanian economy with hard currency and creates new jobs. The tourism sector is a promising sector in Jordan due to Jordan being considered as an attractive country for tourists in the world for reasons such as the diversity of nature, the deep-rooted cultural heritage, and the country‟s political stability.