Turkey needs to benefit from possibilities and opportunities of public diplomacy, express itself correctly, create positive image and build “nation-branding”. For Turkey, the management and strategy of public diplomacy are the most significant tools to build nation-branding. (Özkan, 2013, 10). Turkey has realized the importance of public diplomacy too late and so it could not use this strategic power effectively. “Office of Public Diplomacy” has been established firstly in 2010 within the Prime Ministry. “Public Diplomacy Institution” founded within a NGO has started to act since 2001. Unfortunately, apart from these two institutions, there is no other institutional structure scientifically. This prevents that Turkey could not benefit effectively from the public diplomacy possibilities and opportunities as there is no perception of value of public diplomacy yet and the society is not completely informed about the capacity of the new century’s strategic tool. Besides, nearly 200 Turkish universities have strategic potential for public diplomacy. These academic institutions should definitely be mobilized to support future roadmap of Turkey about public diplomacy (Özkan, 2013, 11).