Strength 1. Strong legacy of over half a century and strong presence over various luxury avenues across the world with more than 200 wholly owned points of sale.
2. The brand has successfully forayed into all lifestyle product lines like perfumes, footwear, eyewear.
3. The acquisition of Louis Vuitton one of the largest luxury firms in the world has been a great plus for the brand.
4. The concept stores by the brand with each store having a unique theme gives the brand a unique identity
5. Strong brand name and reputation worldwide
6. Excellent branding and advertising through TVCs and print ads
Weakness
1.The fluctuations in the exchange rates of various countries can lead to loss of revenues for the brand
2. Tough competition means limited market share growth and also replicas create a problem to brand identity
1. The brand can foray into online retailing which has proved to be an effective medium
2. As a prominent fashion brand it can focus on green initiatives which are gaining popularity among people
3. The brand can look to expand in emerging markets like India and Africa there is growing demand for luxury products