However, sometimes this sterile effect is too strong, even to the point of distraction, which counters its primary purpose. In these situations, an ivory or cream works better.
These offshoots of white are softer and even less noticeable, but with the same minimalistic and complementary aspects. They are the more comforting and less stark alternatives to white.
The shoe company ETQ uses a dominant off-white background to keep the users' attention where it belongs: the shoes.