Ikea: lower prices, higher sales.
Ingvar kamprad started ikea in his small farming village in sweden over 60 years ago. he was only 17 years old and sold his products from his bicycle. when his business grew, he distributed them from a milk van. he first introduced furniture into the ikea product range in 1947. demand for his furniture increased rapdly, so he decided to specialise in this line.in the mid 1950s, ikea began designing its own furniture. it wanted to make innovative, stylish products and to keep prices down. this made it possible for a large number of customers to buy ikea home furnishings. ikea opened its first store in sweden in 1958. in the next 40 years, the number of stores went up to over 150 in 29 countries. in 2005, there were a record 18 new stores - 15 in europe and three in north america, and then ikea enteres the japanese market with two stores in 2006. that year in february, it also opended a new store in london. six thousand customers arrives for the midnight opening. there were not enough security staff and police to manage the crow, and some people hurt themselves in the rush to get inot the store. sales for the ikea group rose steadily, year after year. at the end of the financial year 2002, sales were at 11 billion euros. at the end of 2006, they totalled 17.3 billions euros. the success story continues, and the group expects to add more stores to its existing network.
Ikea: txo nqi, muag dua.Ingvar kamprad pib ikea nyob hauv nws lub zos me me ua teb nyob rau hauv sweden 60 xyoo dhau los. nws twb tsuas 17 xyoo thiab muag nws cov khoom ntawm nws lub tsheb kauj vab. thaum nws lag luam hlob, nws faib rau ntawm lub mis van. nws ua ntej nkag tau rooj tog ua ntau yam khoom ikea hauv 1947. thov kom nws cov rooj tog ntau zog rapdly, ces nws mus rau hauv no line.in sijhawm xyoo 1950 mid, ikea specialise pib vim nws cov rooj tog zaum. nws xav ua kom tej yam khoom uas txoj, stylish thiab kom hnav. qhov no ua nws tau rau coob tus neeg muas zaub yuav ikea tsev phau. ikea qhib hauv khw muag nws cov thawj nyob sweden hauv 1958. nyob rau 40 xyoos tom ntej no, cov khw muag khoom noj mus txog li 150 hauv 29 lub teb chaws. nyob rau xyoo 2005, muaj ib tug ntawv tshiab 18 stores - 15 nyob teb chaws europe thiab peb nyob rau hauv north america, thiab ces ikea enteres tus japanese ua lag luam nrog ob cov khw muag khoom noj nyob rau xyoo 2006. xyoo rau lub ob hlis ntuj, nws kuj opended tom khw nyob rau london tshiab. kev vam rau cov neeg muas zaub tuaj txog ib tag hmo qhib. twb tsis txaus cov neeg ua hauj lwm ruaj ntseg thiab cov tub ceev xwm uas tswj cov uab lag, thiab ib txhia ua rau lawv tus kheej hauv maj tau inot lub khw. muag rau lub ikea pawg sawv tsis tshee, year tom qab year. qhov kawg ntawm qhov nyiaj xyoo 2002, muag khoom nyob ntawm 11 kuj euros. qhov kawg ntawm xyoo 2006, lawv totalled 17.3 billions euros. tseem yog zaj dabneeg zoo, thiab cov pab pawg neeg expects ntxiv dua cov khw muag khoom noj rau nws txoj kev network uas twb muaj lawm.
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