Age is the Most Important Factor Affecting Snacking Behavior
3.1.1 Identifying key consumer groups is the starting point for future growth
3.1.2 Young Adult Women and Older Men drive global Snacking markets
3.1.3 Patterns in consumers' key motivations must be targeted effectively
3.2 Consumer Trends Result in Three Types of Snacking Behavior Existing
3.2.1 Snacking is either Purely Indulgent, part of Everyday Treating or is Non-Indulgence Driven
3.3 Beware Consumers' Attitude-Behavior Gaps in Healthy Snacks and Ethical Consumption
3.3.1 Some gaps are opportunities, others are pitfalls
3.3.2 Healthy snacks must first emphasize taste in order to have mass market appeal
3.3.3 Ethics has the potential to disqualify a product in consumers' eyes