In key source markets, collaboration with ASEAN-China Centre, ASEAN-Japan Centre and ASEAN-Korea Centre were conducted to jointly develop and promote ASEAN tourism to the Chinese, Japanese and Korean markets through the Tourism Documentaries in China’s National TV Network, ASEAN Local Culinary in ASEAN Festival 2013 in Japan, and ASEAN Culture and Tourism Fair on 3-6 October 2013 in Korea respectively.