NIVEA FOR MEN introduced the product in limited range; it does not fulfil all the requirements of a man.
There were no set model for the marketing plan in NIVEA FOR MEN specifically in UK, otherwise it would not had been taken 10 years tore-launce the product once again, they could have done the re-launching several years back to increase the market share.
NIVEA FOR MEN did not have the specially designed outlet for men,they promote the men¶s product along with the other women¶s product in the women's outlet