At the end of 1997, one year after the takeover by TPG, a new symbol was proposed for Ducati.
The choice was extremely rational: out with the elaborate style of the former Cagiva management, and in with simple cursive lettering, flanked by a circular symbol echoing the shape of a stylized "D".
Ducati fans were initially dubious, but in short order, thanks also to the extensive use of the marque and its well-defined image, the logo has come to penetrate the Ducati philosophy of life.
Everything in the world of Ducati echoes the symbol - from racing suits, helmets, gadgets to official announcements. The intent of this marque's design has been to give back Ducati a bona fide lifestyle, just as in the 1930s.
A final note: Because there was some difficulty in the beginning to grasp the meaning of the Ducati symbol - the stylized "D"- many affectionately dubbed it the "coffee bean"!
At the end of 1997, one year after the takeover by TPG, a new symbol was proposed for Ducati.
The choice was extremely rational: out with the elaborate style of the former Cagiva management, and in with simple cursive lettering, flanked by a circular symbol echoing the shape of a stylized "D".
Ducati fans were initially dubious, but in short order, thanks also to the extensive use of the marque and its well-defined image, the logo has come to penetrate the Ducati philosophy of life.
Everything in the world of Ducati echoes the symbol - from racing suits, helmets, gadgets to official announcements. The intent of this marque's design has been to give back Ducati a bona fide lifestyle, just as in the 1930s.
A final note: Because there was some difficulty in the beginning to grasp the meaning of the Ducati symbol - the stylized "D"- many affectionately dubbed it the "coffee bean"!
การแปล กรุณารอสักครู่..