5. Discussion
It has been found that different genders have different needs from health tourism, which is at a difference level of 0.05 matching up with the research conducted by Narumol14. In addition, these categories including age, education level, income, occupation, marital status, work experience and nationality create differing needs within health tourism these differ in significance at a level of 0.05, matching up with the research conducted by Sungkakorn5.
Attractions are one of the tourism elements associated with arranging a variety of activities about health tourism. What is more, facilities are also one of the factors that tourists are concerned about when they come to visit Thailand. Accommodation is one of the most important facilities and that should be in line with Islamic principles in order to attract Middle Eastern tourists. Apart from that, the routes to all tourist attractions should be comfortable, which means they should be easy to access, with relevant signage along the street from the beginning of the route until the destination. Aside from this, health tourism should be promoted for the purpose of convincing a large number of tourists from the Middle East to come to visit Thailand. Furthermore, souvenirs should be sold at a reasonable price. This matches up with the idea of Tangjitwattana15 , who said that there are some important elements of tourism including; 1) tourist attractions and facilities that must leave an impression on the tourists. 2) Availability of many routes, which can make it easy and comfortable for the tourists to access anywhere they wish to visit. 3) Easy access to facilities for tourists so that they want to stay longer.
It has been found that there are many ways to manage health tourism for the Middle Eastern tourist market in Phuket. Firstly, the tourism management should promote tourism activities in all famous tourist places, and give the tourists more variety. Secondly, the management should encourage establishments to arrange accommodation that adhere to Islamic principles. For instance, there should prayer rooms available for Islamic tourists and private prayer rooms for the ladies. Thirdly, the management should add more measures to regulate facilities for the tourists in order to bring about safety, and to protect them from being taken advantage of, which commonly occurs with tourists whilst travelling in Thailand. These measures are in accordance with the research conducted by Chanin16 , who said that the methods of Halal tourism management for Muslim tourists must have a variety of activities in the tourist attractions to be more in line with Islamic rules. Furthermore, prayer rooms must be separated between the genders. Last but not least, the measures regarding the safety of tourists especially at night should be stricter than they are now.
6. Conclusion
The methods of health tourism management for the tourists from Middle Eastern countries in Phuket are suggested by a group of researchers. The Tourism Authority of Thailand should also support studying of tourist behavior and tourist needs relating to information access because the world nowadays is in an era of boundless communication. This is due to communication via the internet which has been widespread. In doing this, they can access the resources of tourism in Phuket easily. The Tourism Authority of Thailand, travel agencies, and spa businesses should put detailed information on the internet attaching importance to the quality of the service. They should not just focus on the cheapest price. Moreover, the Tourism Authority of Thailand should place a greater emphasis on health tourism, adroitness of facilitators, and the medical standards achieved in Thailand, such as comparing them to the medical standards from the USA or Switzerland. What is more, social media should be utilized in order to create opportunities for the market of tourists from the Middle Eastern to share their ideas, needs and requirements in the field of health tourism. Utilizing the measures and methods stated will ensure that the health tourism facilities in Thailand are given a good name throughout the Middle Eastern, therefore generating future income for the industry. In addition, the initiative of management health tourism in Phuket, Thailand which should be focus on Halal for Middle Eastern tourists. Because of the demand from the Middle Eastern market towards Halal services. Therefore, there is essential for Thailand to develop a concept for health tourism for Middle Eastern tourists. Furthermore, health tourism will directly fulfil the Middle Eastern tourists needs. Thus, it will become one of the niche products for the tourism industry in Thailand.