Appearance
For most of its life, KitKat has appeared in a red and white wrapper. It did, however, change to a blue wrapper in 1945, when it was produced with a plain chocolate covering due to shortages of milk after the war. This blue livery was withdrawn in 1947 when the standard milk chocolate KitKat was reintroduced.
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KitKat was first advertised on TV back in 1957 and it had its first color advert in 1967. Famous adverts include the 'Dancing Panda' in 1987 and the 'Have a Panda' adverts in the 90s. KitKat is produced at the Nestle Rowntree Factory and in 2004 a massive 39,000 tonnes of KitKat were sold - that's 107 tonnes a day.
KitKat Chunky
KitKat chunky (the Big Finger) was launched in 1999 and was that year's biggest success story. In 2005, they sold 73 million KitKat chunkys (on average 200,000 a day!). KitKat chunky also comes in Minis, snack size and a King - Size bar called Big Breaks! If you laid out a year's production of KitKat chunky, it would stretch from Land's end to John O'Groats a total of five and a half times!
Flavors
Over the years KitKat 4 Finger has appeared in Orange and Mint variants and in 2004 we released a Lemon + Yogurt flavor, a Halloween variant, Blood Orange, and Lime flavored KitKat. A Caramac variant was launched in 2005 and has proved to be our most successful variant to date.
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Introducing
This product was developed as a four-finger wafer crisp, initially launched in London and the South East in September 1935 as 'Rowntree’s Chocolate Crisp' and re-named two years later as KitKat Chocolate Crisp. It became KitKat after the Second World War. No one is sure where the name KitKat came from but it’s thought the famous KitKat Club of the 1920s had some influence.