The following factors were influential in the decision to scan a QR code in the future: obvious benefits, institutional trust, perceptions of security, perceived ease of use and experiencing a demonstration of the technology This later point is consistent with assertionthat the adoption of an innovation is a learning or communicationprocess, and it is therefore to be expected that non-users mightappreciate some support in this process. This set of responses dif-fered from those from respondents who had scanned QR codes;they were more concerned about pausing to read information andhad a preference for scanning QR codes at home rather than inpublic. Also, peer influence was not a strong incentive with mostrespondents tending not to agree that they would be more likely toscan a QR code if they knew their friends were using them thatin areas such as mobile website design and content (including apps)consumer expectations are increasing dramatically