Mobile Development › how it works › designing a mobile site 7. Do not clutter with excessive navigation or menus. Given the task driven nature of mobile browsing, it’s important that the limited space on each page is focused around the primary objective of that page. While websites accessed through laptops and computers should have extensive and easy navigation available, the limited screen size of mobile devices may mean that the actual page content is compromised. 8. Do not use pop-ups, and keep scrolling to one direction. Unless you are dealing with an object like a map, which demands secondary scrolling, scrolling must be kept to one direction at all times. Scrolling required for certain objects on a page will affect the layout of text on the rest of the page, meaning that a user won’t see certain text. It should also be fairly evident that a pop-up will disorient a mobile visitor. 9. Submit your sitemap to Google. A sitemap lays out the structure of your website, which makes it much easier for search engines to crawl, and index your site swiftly. Once your mobile sitemap is coded in a supported format (HTML or XML) you can upload your sitemap to the highest level directory you want the search engines to crawl. You can then: • Sign into Google Webmaster Tools with your Google Account. • Add your site to your account. • Click on “add a sitemap” link beside your site’s URL. • In the drop down list, select “Mobile Sitemap”. • Type the URL of your site into your Mobile Sitemap Location in the provided field. Make sure you include the entire URL. • Choose the markup language. • Click on add sitemap. 10. Don’t use Flash. Flash requires more bandwidth and is difficult for search engines to index. It’s also not accessible on many phones. 11. Ensure the fonts and colours used are supported (many phones default to their own fonts regardless of your specifications). Your designer shouldn’t assume that there will be support for font related styling, meaning that using bolding or italics won’t often display on mobile phones. Standards W3C compliancy aside, there is little in the way of standards in place. Creating content (including images, text and beyond) that can be correctly formatted