Professional values, practice, and pragmatics (3Ps) model of public relations
Recognising symmetry as the hallmark of professional public relations, David (2004)
proposes a three-dimensional model based on professional values, practice and
pragmatics. According to the author, the model is offered as a framework for the
practice of public relations practice and decision making by integrating the core values
of symmetry – professional values and professional practice – with situational
pragmatics. Therefore, the original contribution of this model is the integration of the
situational pragmatics to the excellence ideals of symmetry.