The traditional media industry was based predominantly on
print and analog broadcastmodels, such as book andmagazines,
vinyl records, cassette tapes, and radio and television broadcasting.
Since late 1980s, society has seen the rapid transformation
of themedia industry through thewidespread adoption
and diffusion of electronic computing and communications
technologies. “Newmedia” formats include publishing of digital
content on CDs, DVDs, various electronic devices, and over the
Internet. Networked devices allow today's consumers to access
any content, anywhere and at any time, and also empowers
them to create and share newcontent in real time, and to solicit
interactive feedback
The traditional media industry was based predominantly onprint and analog broadcastmodels, such as book andmagazines,vinyl records, cassette tapes, and radio and television broadcasting.Since late 1980s, society has seen the rapid transformationof themedia industry through thewidespread adoptionand diffusion of electronic computing and communicationstechnologies. “Newmedia” formats include publishing of digitalcontent on CDs, DVDs, various electronic devices, and over theInternet. Networked devices allow today's consumers to accessany content, anywhere and at any time, and also empowersthem to create and share newcontent in real time, and to solicitinteractive feedback
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