As the travelling population ages and becomes more sophisticated in its needs, desires and expectations, tourism suppliers must deal with more refined market demand (Lozato-Giotart, Balfet, 2007). Industry-wide improvements are being made in the areas of quality service and customer satisfaction. Recognition of travel and tourism career patterns, and of the training and higher education policies and programmes necessary to support them, has taken a longer time to evolve. Much more progress needs to be made in fostering policies to improve tourism education and training, but the prognosis now is better than ever.