skwizzNet's software niche marketing strategy focuses on firms that are either too large for the off-the-shelf software such as QuickBooks or not large enough for the legacy enterprise software providers such as Oracle or SAP. SkwizzNet's comprehensive business management application suite was designed to serve as a single system for managing a firm. All elements of the application suite shared the same customer and transaction data, enabling seamless, cross-departmental business process automation and real-time monitoring of core business metrics. The integrated accounting software suite provides the functional capabilities necessary to automate fully the core operations of small and medium-sized businesses. Integrated software suites enable firms to create cross- functional business processes by providing financial information in real time. Users access the web-based suite through user interfaces or dashboards that deliver specific tools and real-time information in formats familiar to the customers.