Design awards for pacifiers? Yes, because MAM has revolutionised the baby products market with products which combine technological innovation, medically sound function and trendsetting design. It all began back in 1976 when designers from Vienna's University of Applied Arts designed the first MAM pacifier. The MAM product range has since grown to cover a full assortment of baby products and the company now has a global presence. But one thing hasn't changed: The models sold under the Austrian baby label regularly receive awards. And they enjoy cult status among style-conscious parents.