A variation on the Convenience Rules mega-trend, busy consumers are looking to enjoy brands on the move as they speed through our fast culture Human fuel on-the-go wins the bet innovation in Cereal Category for Weetabix Ltd with Weetabix On The Go Breakfast Drink Portable liquid refreshment wins the Drinks and Beverages innovation of the year for Britvic Plc with Robinsons SQUASH'D Need to keep going? No problem with new Sudafed Congestion & Headache Relief designed to help you stay alert and active. Winning innovation of the General Healthcare Category for Johnson & Johnson