The search for wonderful ingredients from the islands of Polynesia has resulted in a new Community Trade supplier from Samoa! The Body Shop uses Community Trade organic cold pressed virgin coconut oil from our new supplier in Samoa, Women in Business Development Inc. The coconut industry has been a major earner for families in the Pacific since the 1800s. However in recent years most of the benefits of coconut oil production have been reaped by big businesses, making it an unviable business for family producers. Women in Business Development Inc. (WIBDI) are committed to finding opportunities to develop income-generating initiatives for people living in rural areas, and to offer them viable incentives to remain in their villages. The work of WIBDI involves the whole family in the gathering of coconuts and processing of the oil. They have found a way to help villages profit from their abundant source of coconuts, which would otherwise remain unused.