Clamps:
[Workholding] - Sufficient technical information (catalogue / data sheet / application)- Recognition by jig design engineers- Technical consulting capability
[Machine Vice]- Market recognition- Demonstration / trial cut
[Die Clamp]- Market recognition- Technical consulting capability
[Toggle Clamp]- Market recognition- Price
[Zero-point clamping system]- Systems need thorough marketing of (almost) entire product range in order to differentiate against competitors