ENG. For anyone interested in entering the womenswear fashion industry they should know how it is segmented. This may be clear for someone already working in fashion or studying it, but you will be surprised how many people who are interested in fashion still don’t know that fashion may be divided in different segments and that brands have different lines that may target each one of them. A company cannot offer the whole range of products that a market in an industry might desire. For this reason, companies have to focus in just some market segments, to serve them effectively. Through Industry segmentation companies are able to identify where the brand is positioned.
Price segmentation is the most utilized tool to segment the fashion industry. If you take a look at the diagram below you can see an example of how the womens’ wear industry is generally segmented.