Some InterContinental Hotels organize special events once a year. A remarkable one takes place (or at least took place until the mid-1990s) at the InterContinental Medellin in Columbia, which was opened in 1970 during the high growth years of the group. On Journalists' Day, "La Maccarenita", a bullfight was staged in the hotel's own bullring. Local journalists would take on young cows, not bulls, and cheer each other's style and bravery.