Businesses that rely on CTE are using all of the above-mentioned tools to connect with their customers and their future workforce.For instance, CEV Multimedia, a producer of multimedia educational materials, shares CTE news and success stories on Facebook and Twitter and posts video lesson previews on YouTube.ACTE's Social Media Success.The Association for Career and Technical Education (ACTE) has been using social media for the past three years to interact with education reporters and editors from around the country.ACTE has responded to media requests for data and resources, resulting in 13 stories published recently. In addition, ACTE has been increasing its use of social media for general and targeted advocacy, notably through the Association's first CTE Social Media Advocacy Day.When the Fiscal Year 2011 budget negotiations took a turn for the worse for CTE, ACTE decided to mobilize its growing online network for its first Social Media Advocacy Day on February 17.ACTE staff set certain goals: 250 tweets and/or Facebook updates and .50 blog Posts-all about the benefits of CTE, and how important maintaining funding for the Perkins Act is to the economy and workforce.That day, our social networks were so busy it was difficult to keep up with the stream of messages.Updates ranged the gamut from data on CTE's efficacy and stories of student success to direct appeals to legislators to save Perkins funds.The final results of ACTE's Social Media Advocacy Day included;
• 475 original tweets and re-tweets on Twitter
• 42 Facebook updates
• 12 blog posts