Published by European Centre for Research Training and Development UK (www.eajournals.org)
64
ISSN 2053-4043(Print), ISSN 2053-4051(Online)
Regression Coefficient Value of the independent variable (promotion) is: -1.101, and the
corresponding standard value is -0,042. The Corresponding value of T is:-1..10, which is
statistically significant, the value of the calculated level of significance (SIG) is: 1.00., which
is greater than the approved level of significance 0.05. That means accepting the null
hypothesis, which states that there is a no relationship impact of distribution service on
customer perceived image.
The fifth sub-hypothesis: There is no significant impact of ETUM employees’
performance(people) used by ETUM company on the customer perceived image at 5% level of
significance.
The above table indicates that Regression Coefficient Value of the independent variable (price)
is: 0.123, and the corresponding standard value is 0.147. The Corresponding value of T is:
2,207, which is statistically significant, the value of the calculated level of significance (SIG)
is: 0,028, which is lesser than the approved level of significance 0.05. That means refusing the
null hypothesis, which states that there is a relationship impact of ETUM employees’
performance on customer perceived image.