SoLoMo marketing hits the spot
Integrating social, local, and mobile channels into one campaign presents marketers with a powerful opportunity to reach specific customers at the right time and place with the right offer. But it also presents its share of challenges. With so many moving parts, getting all three areas to coordinate seamlessly can be a tall order, especially as mobile and location-based marketing technologies continue to quickly evolve.
But brands that accommodate customers' existing behavior and simplify their messaging can more smoothly integrate all three channels, enabling them to surpass one-off experimental campaigns and launch full-fledged “SoLoMo” strategies. These brands use mobile devices to combine geo-location with social media, often to push out deals or search results related to products and services in one's immediate vicinity.