Overseas promotion of exports is often designed to open new markets, maintain and increase existing market share, and obtain market intelligence. Such efforts must meet strategic marketing goals and achieve the greatest impact at the lowest possible cost. Effective promotion it must be strong enough to motivate him or her to react positively The exporter can choose one or a combination of promotional tools: direct mail, advertising, trade fairs/missions, and publicity. Exporters may use the same promotional strategy in different foreign markets if the target markets vary little with respect to product use and consumer attitudes