The data matched the proposition suggested by Ong et al. (2010) which is rich-get-richer implying that “extraverted individuals benefit more since Facebook simply provides another platform for them to communicate with friends and contacts made off-line” (Moore and McElroy, 2011). Hence, this research suggests that extraversion is positively associated to Facebook use such that extraverted people are likely to spend more time on the site and have more Facebook friends. While there were statistically significant associations between extraversion and Facebook use; number of Facebook friends; and time spent on Facebook; the proportion of variance explained in all instances was low as demonstrated by the coefficient of determination (r 2 ). This indicates that the extent of the relationships being accounted between the measured variables was too small (Table 7). The results were only marginally significant, and hence should be treated with caution. Hypothesis 2 predicted that neuroticism is positively related to Facebook use such that individuals who scored high on this trait spend more time on Facebook and seek