The USBC has developed core competencies that detail the knowledge, skills, and attitudes that health professionals should possess in order to help women prepare for, initiate, and sustain breastfeeding (USBC, 2010). Academic education
programs for all health care professionals should include content on lactation.
All women have the right to expect culturally sensitive breastfeeding promotion and support. Health care providers should strive to understand and be prepared to address cultural issues in all aspects of breastfeeding promotion and support for the population of women they serve. Breastfeeding has different meanings and levels of acceptance in different cultures; therefore, it is essential that providers explore the specific breastfeeding concerns of the individuals with whom they are working. All women have the right to obtain information
about the benefits of breastfeeding so that
they are able to make informed decisions.