and retailers had to either recode goods themselves or distribute labels to suppliers, procedures that increased costs and hindered efficiency. Pressured to appease the government's desire for local sourcing of products, while maintaining the aura of being an American shopping experience, Wal-Mart's solution was to source about 85 percent of the Chinese stores' purchases from local manufacturers but heavily weight purchasing toward locally produced American brands (such as products from Procter & Gamble's factories in China).